5 reasons your company could be dealing with a data quality issue

Data is a window into understanding not just how your business operates, but how consumers engage with, and select, your solutions. But according to this annual analyst report from Precisely and Drexel University, 67 percent of organizations don’t trust the data they are using for decision making. That means that your organization could also be dealing with unreliable data. When poor data leads to incorrect decisions, it can mean lost opportunities and wasted resources -- which costs your organization money. In uncertain times, a business's livelihood could even be on the line. Data quality -- especially when it comes to… [Continue Reading]