It Could Be a $250 Billion Market, But Almost No One Is Interested

Carbon removal technologies, potentially a $250 billion market, are failing to gain traction as buyers remain scarce. The Intergovernmental Panel on Climate Change projects a need for 10 billion metric tons of carbon removals annually by 2050, yet only 175 million tons have been sold to date -- less than 2% of requirements.

Microsoft dominates the market, accounting for 35% of all purchases and 76% of engineered removal solutions specifically. The market suffers from significant barriers: unproven technologies, vast price disparities ($80 per ton for forest projects versus $1,000 for direct air capture), and lack of standardization. Industry experts at a recent London gathering concluded that without more buyers willing to accept early adoption risks, the market cannot meaningfully grow.

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