Poor online experience leads to rise in 'digital rage'

A new report from performance analytics company Conviva highlights a rise in 'digital rage' as 91 percent of consumers report encountering frustrating digital service issues in the past year. Businesses risk backlash, lost revenue, and damaged reputations if they fail to address these problems. Poor digital experiences have immediate and tangible impacts on revenue as 55 percent of consumers abandon their purchase, 50 percent switch to another company, and 39 percent cancel their subscription. The report -- which draws insights from 223 million digital service user sessions globally, as well as data from a survey by Censuswide of 4,000 consumers… [Continue Reading]