ChatGPT Diminishes Idea Diversity in Brainstorming, Study Finds

A new study published in Nature Human Behaviour reveals that ChatGPT diminishes the diversity of ideas generated during brainstorming sessions. Researchers from the University of Pennsylvania's Wharton School found [PDF] that while generative AI tools may enhance individual creativity, they simultaneously reduce the collective diversity of novel content.

The investigation responds to previous research that examined ChatGPT's impact on creativity. Their findings align with separate research published in Science Advances suggesting AI-generated content tends toward homogeneity. This phenomenon mirrors what researchers call the 'fourth grade slump in creativity,' referencing earlier studies on how structured approaches can limit innovative thinking.

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