Google I/O 2025: The most important new launches

At its annual developer conference, Google presented groundbreaking AI innovations that go far beyond mere product updates. Rather, they outline a future in which artificial intelligence is no longer just a tool, but an omnipresent, proactive companion. Here are the most important new products.

Project Astra: the universal AI assistant

Project Astra, which has been continuously developed since its first presentation at Google I/O 2024, embodies Google’s vision of a universal AI assistant. The most revolutionary innovation: Astra can now act proactively. Instead of only reacting to direct commands, the assistant continuously observes its surroundings and decides independently when it should intervene.