Europe Warns Giant E-tailer To Stop Cheating Consumers or Face Its Wrath

The European Commission warned Chinese e-tailer SHEIN on Monday that it must address multiple consumer law violations or face fines across EU member states. Regulators found SHEIN's website displayed fake discounts not based on actual prior prices, used pressure-selling tactics with false purchase deadlines, provided misleading information about consumer return rights, made deceptive sustainability claims, and hid contact details from customers. SHEIN has one month to respond to the findings and propose corrective measures, adding regulatory pressure to a company already facing US tariff challenges despite generating an estimated $38 billion in revenue last year.

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