1970 BBC documentary about Ridley Scott's coffee commercial

In 1970, coffee growers hired an ad agency to convince young British people to drink more coffee. This 17-minute, black-and-white BBC documentary starts with a slow pan across a group of pasty-faced, chain smoking executives in suits watching a commercial built around an outrageous slogan: 'The more you use, the more you get back.' — Read the rest
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