Amazon Taps Xbox Co-Founder To Develop 'Breakthrough' Consumer Products

Amazon has launched a new innovation-focused team called ZeroOne, led by Xbox co-creator J Allard, to develop breakthrough consumer products across hardware and software. CNBC reports: The ZeroOne team is spread across Seattle, San Francisco and Sunnyvale, California, and is focused on both hardware and software projects, according to job postings from the past month. The name is a nod to its mission of developing emerging product ideas from conception to launch, or 'zero to one.' The new group is being led by J Allard, who spent 19 years at Microsoft, most recently as technology chief of consumer products, a role he left in 2010, according to his LinkedIn profile. He was a key architect of the Xbox game console, as well as the Zune, a failed iPod competitor.

Allard joined Amazon in September, and the company confirmed at the time that he would be part of the devices and services team under Panos Panay, who left Microsoft for Amazon in 2023 to lead the group. An Amazon spokesperson confirmed Allard oversees ZeroOne but declined to comment further on the group's work. The job postings provide few specific details about what ZeroOne is building, though one listing references working on 'conceiving, designing, and bringing to market computer vision techniques for a new smart-home product.' Another post for a senior customer insights manager in San Francisco says the job entails owning 'the methodology and execution of concept testing and early feedback for ZeroOne programs.' 'You'll be part of a team that embraces design thinking, rapid experimentation, and building to learn,' the description says. 'If you're excited about working in small, nimble teams to create entirely new product categories and thrive in the ambiguity of breakthrough innovation, we want to talk to you.'

Amazon has pulled in staffers from other business units that have experience developing innovative technologies, including its Alexa voice assistant, Luna cloud gaming service and Halo sleep tracker, according to Linkedin profiles of ZeroOne employees. The head of a projection mapping startup called Lightform that Amazon acquired is helping lead the group. While Amazon is expanding this particular corner of its devices group, the company is scaling back other areas of the sprawling devices and services division.

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