DreamWorks Co-Founder Katzenberg Likens AI To CGI Revolution

At the Axios AI+ Summit, DreamWorks co-founder Jeffrey Katzenberg compared the rise of AI in entertainment to the CGI revolution of the 1990s, emphasizing that those who adapt to the technology will thrive. He argued AI won't replace people -- but will replace those who don't embrace it. Axios reports: Katzenberg, a co-founder of DreamWorks and one-time Disney executive whose work includes films like 'Shrek,' reflected on the 'huge' resistance to making 'Toy Story' with the then-novel CGI technology. The people most afraid were the ones who would be disrupted, he said. 'Everything that you are hearing today are the issues that we had to deal with,' he said.

Katzenberg continued, 'Yes, there was disruption, but animation's never, ever been bigger than it is today.' The bottom line: 'AI isn't going to replace people, it's going to replace people that don't use AI,' he said. 'The exact same analogy there... is that the talent that went and learned how to use the computer as a new pencil and a new paint brush... they thrived,' he said. Katzenberg added, 'if change is uncomfortable, irrelevance is going to be a whole lot harder.'

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