‘Dystopian tales of that time when I sold out to Google’

If you ever wanted to know what it was like to be an engineer at Google during the early to late 2000s, here you go.

Now even though Google is fundamentally a spyware advertising company (some 80% of its revenue is advertising; the proportion was even higher back then), we Engineers were kept carefully away from that reality, as much as meat eaters are kept away from videos of the meat industry: don’t think about it, just enjoy your steak. If you think about it it will stop being enjoyable, so we just churned along, pretending to work for an engineering company rather than for a giant machine with the sole goal of manipulating people into buying cruft. The ads and business teams were on different floors, and we never talked to them.
↫ Elilla

Even back then, Google knew full well that what they were doing and working towards was deeply problematic and ethically dubious, at best, and reading about how young, impressionable Google engineers at the time figured that out by themselves is kind of heartbreaking. In those days, Google tried really hard to cultivate an image of being different than Apple or Microsoft, a place where employees were treated better and had more freedom, working for a company trying to make the web a better place.

Of course, none of that was actually true, but for a short while back then, a lot of people fell for it – yes, including you, even if you now say you didn’t – and reading about the experiences from people on the inside at the time, it was never actually true.