Apple Executives Defend AI Strategy

Apple executives defended the company's AI strategy this week after acknowledging that major Siri features announced at last year's Worldwide Developers Conference remain undelivered and were quietly pulled from development plans. Craig Federighi, Apple's senior vice president of software engineering, told the Wall Street Journal that the company is rebuilding Siri from the ground up, admitting that while Apple had working software for the promised features, 'it didn't converge in the way quality-wise that we needed it to.'

The missing capabilities included Siri's ability to search through apps and respond to on-screen activities, features that were demonstrated a year ago but never shipped to users. In the upcoming iOS 26, Apple has instead incorporated more OpenAI technology, allowing users to interact with ChatGPT through camera and screenshots and generate images using OpenAI's tools. Federighi defended the strategy by comparing Apple's position to the early internet era, when the company focused on making other services accessible rather than building competing platforms.

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