Website owners fear Google’s AI search, but is this concern reasonable?

With the fast arrival of artificial intelligence, Google has integrated AI search features directly into the search engine.  This new strategy brought excitement among users, as well as among website owners and publishers. Many of them fear that Google’s new AI-powered search results may diminish traffic to their sites, impact websites’ revenue, and completely change the way people find information online. But is this threat real? Should publishers worry about this? Let’s understand what Google’s AI Search actually does and if the concerns from website owners are justified.  What Changes with Google AI-Powered Search? You might not be familiar with… [Continue Reading]