Field Notes Went From Side Project To Cult Notebook

Field Notes, the analog notebook company that began as designer Aaron Draplin's side project 20 years ago, has sold over 10 million notebooks and operates in 2,000 stores worldwide, co-founder Jim Coudal told Fast Company. The Chicago-based company, which Coudal says just completed its best year for sales and revenue with 2025 tracking to exceed those numbers, has grown from selling 13 notebooks on its launch day to producing quarterly edition runs of 30,000 to 60,000 packs. The brand's subscription model, launched in 2009 with 1,500-pack print runs, now encompasses 67 limited editions and provides both predictable cash flow and regular customer engagement opportunities for the company.

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