Intel Will Outsource Marketing To Accenture and AI, Laying Off Its Own Workers

Intel is outsourcing much of its marketing work to Accenture, 'as new CEO Lip-Bu Tan works to slash costs and improve the chipmaker's operations,' reports OregonLive. From the report: The company said it believes Accenture, using artificial intelligence, will do a better job connecting with customers. It says it will tell most marketing employees by July 11 whether it plans to lay them off. 'The transition of our marketing and operations functions will result in significant changes to team structures, including potential headcount reductions, with only lean teams remaining,' Intel told employees in a notice describing its plans. The Oregonian/OregonLive reviewed a copy of the material.

Intel declined to say how many workers will lose their jobs or how many work in its marketing organization, which employs people at sites around the globe, including in Oregon. But it acknowledged its relationship with Accenture in a statement to The Oregonian/OregonLive. 'As we announced earlier this year, we are taking steps to become a leaner, faster and more efficient company,' Intel said. 'As part of this, we are focused on modernizing our digital capabilities to serve our customers better and strengthen our brand. Accenture is a longtime partner and trusted leader in these areas and we look forward to expanding our work together.'

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