Netflix Says 50% of Global Users Now Watch Anime

An anonymous reader shares a report: Netflix doubled down on its global anime strategy over the weekend, unveiling a slate of new titles and fresh footage during its showcase at Anime Expo in Los Angeles.

The company also shared updated viewership data highlighting just how far Japanese anime has come in expanding from its former niche into a powerhouse global content category. According to Netflix, more than 50 percent of its members -- amounting to over 150 million households, or an estimated 300 million viewers -- now watch anime. The company says anime viewership on the platform has tripled over the past five years, with 2024 marking a record-breaking year: 33 anime titles appeared in Netflix's Global Top 10 (Non-English) rankings, more than double the number in 2021.

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