YouTube is dropping the Trending page as it shakes up content discovery

Google has announced an upcoming change to YouTube that will see it dropping the Trending page that was introduced 10 years ago. The company says that it is shifting to charts for different video genres in response to changes in the way users discover and consume content. A decade after it first appeared, the Trending page is now far less popular than it used to be. This is partly because of fragmentation, but also because of the sheer volume of content that is uploaded every day. Google believes that the change will make it easier for users to discover content… [Continue Reading]