VMware Reboots Its Partner Program Again

VMware has notified partners that its current channel program will end, replacing it with an invitation-only system that significantly reduces the number of authorized partners. Partners not invited to the new VMware Cloud Service Provider program would have received non-renewal notices on July 15, 2025, and can continue transactions only until October 31, 2025, after which they may service existing contracts through their current terms.

The company is also ending its White Label program on October 31, 2025. The changes mark the second major partner program overhaul in 18 months, following Broadcom's January 2024 decision to terminate partners operating VMware-powered clouds with fewer than 3,500 processor cores.

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