Roku Launches Cheap, Ad-Free Streaming Service 'Howdy'

Roku has launched Howdy, a new ad-free streaming service that costs $2.99 a month. The streaming platform says it offers 10,000 hours of content from Lionsgate, Warner Bros. Discovery and FilmRise, as well as its own, exclusive programming known as Roku Originals. CNBC reports: The service is available across the U.S. beginning Tuesday. The new service runs alongside the Roku Channel, which will remain free. Howdy will initially be available on the Roku platform, and will later be rolled out on mobile and other platforms, the company said. 'Priced at less than a cup of coffee, Howdy is ad-free and designed to complement, not compete with, premium services,' said Roku founder and CEO Anthony Wood in the release.

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