Chinese 'Virtual Human' Salespeople Are Outperforming Their Real Human Counterparts

AI-powered salespeople are outperforming their human counterparts on Chinese e-commerce platforms, working around the clock without fatigue to sell products ranging from printers to wet wipes. Shanghai marketing firm PLTFRM has deployed 30 virtual avatars across Taobao and Pinduoduo using Baidu video models and DeepSeek language models. Brother's AI avatar generated $2,500 in printer sales within two hours and increased livestream revenue 30 percent. The company now checks overnight AI sales data each morning as routine.

Livestreaming drives over one-third of China's e-commerce sales, with half the population shopping via broadcast in 2024. Baidu's June livestream featuring an AI version of influencer Luo Yonghao drew 13 million views and generated $7.7 million in sales. American and European companies have expressed interest, Wired reports, after PLTFRM successfully tested English-language avatars on YouTube, TikTok, and Facebook.

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