WhatsApp is working on Instagram profile verification

WhatsApp beta testers have access to a new option that allows them to link to a verified Instagram profile, complete with a special icon that others should recognize. This ability is not necessarily something that will appeal to or interest all WhatsApp users, but it is certainly something that has value for some types of user. Creators are among those who are likely to welcome this addition, as are companies and brands looking to build trust and drive engagement. It has always been possible to include a link to an Instagram profile in WhatsApp, but the verification process is a… [Continue Reading]