Why Netflix Struggles To Make Good Movies: A Data Explainer

Netflix's film division faces a fundamental mismatch between its subscription model and filmmakers' artistic ambitions, according to new data analysis examining a decade of original productions. The streamer's movies cost two to three times more than A24 films but consistently score lower across review aggregators. Netflix attracts established actors like Eddie Murphy and Cameron Diaz but struggles to retain acclaimed directors.

The typical Netflix director has less critical acclaim and shorter filmographies than theatrical counterparts despite handling larger budgets. Directors recently turned down Netflix's $150 million for Wuthering Heights and $50 million for Weapons, accepting lower offers from Warner Bros. that guaranteed theatrical releases. The Electric State cost Netflix $320 million in February 2025 and received a 30 Metacritic score and 14% on Rotten Tomatoes. Netflix's business model requires filling hours to justify $9.99 monthly subscriptions. Directors seek theatrical releases where audiences watch films in one sitting without checking phones.

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