Self-parody alert: Montblanc spent millions on a film that markets nothing

I watched this ad and came away with no understanding of why I'd want to switch from Parker to Montblanc.

This very expensive self-parody does not build brand value or market anything to us. My best guess would be that someone at Montblanc is a very big Wes Anderson fan and signed a blanc check. — Read the rest
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