Brands are increasingly testing AI influencers, but trust in them is low

Global influencer marketing spend is forecast to reach $32.5 billion in 2025, with much of the new growth coming from AI influencers, according to a new case study by UNmiss. From polished AI Instagram avatars to TikTok personalities who never sleep, brands are increasingly testing whether audiences care if creators are real or virtual. SEE ALSO: 1 in 5 workers are misusing GenAI, according to a new survey Synthesia reports that AI-influencers allow clients to produce content up to 90 percent faster, with DuPont reportedly saving $10,000 per video and Mondelez cutting production time from 100 hours to 10 minutes. Not… [Continue Reading]