Online Marketplace Fiverr To Lay Off 30% of Workforce In AI Push

Fiverr is laying off 250 employees, or about 30% of its workforce, as it restructures to become an 'AI-first' company. 'We are launching a transformation for Fiverr, to turn Fiverr into an AI-first company that's leaner, faster, with a modern AI-focused tech infrastructure, a smaller team, each with substantially greater productivity, and far fewer management layers,' CEO Micha Kaufman said. Reuters reports: While it isn't clear what kinds of jobs will be impacted, Fiverr operates a self-service digital marketplace where freelancers can connect with businesses or individuals requiring digital services like graphic design, editing or programming. Most processes on the platform take place with minimal employee intervention as ordering, delivery and payments are automated.

The company's name comes from most gigs starting at $5 initially, but as the business grew, the firm has introduced subscription services and raised the bar for service prices. Fiverr said it does not expect the job cuts to materially impact business activities across the marketplace in the near term and plans to reinvest part of the savings in the business.

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