Is Amazon Prime Too Hard To Cancel? A Jury Will Decide.

Subscribing to an online service is often as easy as a click of a button. Is it illegal if it takes a maze of clicks to cancel? That issue is at the heart of a civil trial beginning this week that will scrutinize the tactics Amazon uses to entice consumers to sign up for its signature Prime service -- and to steer them away from leaving. WSJ: The Federal Trade Commission alleges the online giant has duped nearly 40 million customers, in violation of consumer-protection laws. It is seeking civil penalties, refunds to consumers and a court order prohibiting Amazon from using subscription practices that could confuse or deceive customers. The case, which will unfold in a Seattle courtroom, is a top test of the agency's enforcement campaign against allegedly deceptive digital subscription practices.

Amazon's Prime membership, the largest paid subscription program in the world with at least 200 million users, has helped the company become an integral part of consumers' shopping habits. The FTC, which sued Amazon in 2023, alleges the company tricked people into signing up for the service without their knowledge or consent, including by obscuring details about billing and the terms of free trials. It says Amazon created a labyrinth to make it hard to cancel, which the company dubbed 'Iliad,' a reference to Homer's epic about the long, arduous Trojan War. The FTC says Amazon required customers to navigate four webpages and chose from 15 options to cancel a Prime membership. The company streamlined the process in April 2023, ahead of the filing of the criminal complaint.

The FTC won an initial pretrial victory last week when a federal judge ruled that Amazon did violate consumer-protection laws by taking Prime members' billing information before disclosing the terms of the membership. But he said jurors still would have to consider whether the customers gave their consent to enroll and whether Amazon provided a simple cancellation mechanism.

Read more of this story at Slashdot.