Dutch judge to Facebook: stop secretly disregarding your users’ settings

And here we have yet another case of the EU’s consumer protection legislation working in our favour. Dutch privacy and consumer rights organisation Bits of Freedom sued Facebook over the company’s little trick of disregarding a user’s settings under a variety of circumstances, such as when a user opts for a chronological, non-profiled timeline, only to have Facebook reset itself to the profiled timeline upon a restart.

The judge states that Meta is indeed acting in violation of the law. He says that “a non‑persistent choice option for a recommendation system runs counter to the purpose of the DSA, which is to give users genuine autonomy, freedom of choice, and control over how information is presented to them.” The judge also concludes that the way Meta has designed its platforms constitutes “a significant disruption of the autonomy of Facebook and Instagram users.” The judge orders Meta to adjust its apps so that the user’s choice is preserved, even when the user navigates to another section or restarts the app.
↫ Bits of Freedom press release

This is good news, of course, but I really wish we would take this a step further: a complete ban on targeted advertising and timeline manipulation based on harvested user data. I just don’t believe these business models and ragebait machines offer anything of value to society, and in fact, do far more harm than good. I am convinced that our world would be a better place without these business models.

We restrict of outright ban dangerous substances or activities all the time. This should be among them.