Why data lineage is a business strategy, not a technical feature [Q&A]

Modern enterprises are more than ever reliant on data. But that makes understanding how that data is generated, transmitted, changed and used over time -- its lineage, vitally important. We spoke to Saurabh Gupta, chief of strategy, revenue and growth at The Modern Data Company, to discuss how proactive, context-rich systems of record enable organizations to accelerate, maintain trust, and strategically utilize data. BN: What exactly is data lineage and why has it become so important? SG: Data lineage is the ability to trace how data flows, transforms, and impacts business outcomes across your entire organization -- from source systems… [Continue Reading]