Google changes how ads in Search are shown, and surprisingly it doesn’t make things worse

Text ads on the search results page will now be grouped with a single “Sponsored results” label. This new, larger label stays visible as people scroll, making it clear which results are sponsored — upholding our industry-leading standards for ad label prominence. We’re also adding a new “Hide sponsored results” control that allows you to collapse text ads with a single click if you want to focus only on organic results. In our testing, we found that the new design helps people navigate the top of the page more easily. The new design keeps the size of ads the same and you’ll still never see more than four text ads in a grouping.
↫ Omkar Muralidharan on Google’s Ads and Commerce Blog

I guess this is an improvement, but I doubt this will convince anyone to turn off their ad blocker or switch back to Google from another search engine. The option to collapse sponsored results is especially welcome, but I wish they’d gone a step further and added an option in settings to permanently collapse them – which, of course, is never going to happen. Removing any and all “AI” summaries would be nice, too, but with the entire technology industry pushing stringent “AI” KPIs on employees, that’s not going to happen, either.

Regardless, it’s still an improvement to Google’s results page, and while we may not realise it in our little bubble here, the number of people whose search experience this will improve is absolutely massive. It’s been a while since I’ve seen Google make a change to their search results page that doesn’t make it substantially worse, so I’ll take what I can get.