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Smaller businesses turn to messaging platforms to engage customers

lundi 20 octobre 2025, 15:34 , par BetaNews
The adoption of business messaging channels has increased by 53 percent in just one year, driven by AI agents and LLM-powered automation. A report from respond.io shows small and medium-sized businesses are increasingly engaging customers through platforms like WhatsApp, TikTok, Instagram, and Facebook Messenger. They’re also using AI agents to conversational assistants to enable personalized interactions across multiple channels, allowing smaller teams to drive sales and compete with larger enterprises. WhatsApp remains the top business messaging channel, followed by Webchat and Instagram, though TikTok nearly tripled its share in 2025, led by the launch of TikTok Business Messaging. Messaging apps… [Continue Reading]
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https://betanews.com/2025/10/20/smaller-businesses-turn-to-messaging-platforms-to-engage-customers/

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