AI 'Cheating' App Founder Says Engineers Can't Make Good, Viral Content and That's Why Their Startups Flop

AI 'cheating' app Cluely's CEO and cofounder, Chungin 'Roy' Lee, said most startups flop because their products don't get seen. From a report: 'Engineers just cannot make good content,' Lee said during a Wednesday interview at TechCrunch Disrupt 2025 'There's a bunch of shallow replicas, but I challenge you to find one video you think is like, 'Yo, this is as tough as Cluely,'' he told TechCrunch.

Every startup needs to focus more on distribution. And most startups flop because they fail to get seen, even if they have product-market fit, Lee said. Cluely launched earlier this year as a tool to help software engineers cheat on their job interviews, among other use cases. The startup earlier this year posted a tongue-in-cheek video of Lee trying to use Cluely to impress a woman on a date, which went viral.

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