Would you swap personal information for a bargain?

Ahead of Black Friday a new study shows that, while 95 percent of Americans are concerned their data could end up in a breach, 78 percent are still willing to share personal information for discounts, perks, or free shipping. The report from Incogni, based on a study of over 1,000 US adults, finds that volunteering personal information for discounts or access to content and rewards has become so routine that few likely consider the implications before doing so. Among the findings are that 51 percent of Americans shop online at least once a week, with millennials (64 percent) being the… [Continue Reading]