Only Half the Homes in America Have Cable TV Anymore

Pay television penetration in American households fell to 50.2% in the third quarter and is projected to drop to 50% or lower by December, according to Madison and Wall, a technology and media advisory firm. Fifteen years ago, nearly nine in ten households subscribed to pay television services.

The decline has prompted major media companies to shed cable assets. Comcast, Warner Bros. Discovery, and A&E are seeking to sell or spin off their cable television operations. Paramount stated it would not divest its cable channels but acknowledged that 'each quarter is accelerating decline.'

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