More Than Half of New Articles On the Internet Are Being Written By AI

An anonymous reader quotes a report from the Conversation: The line between human and machine authorship is blurring, particularly as it's become increasingly difficult to tell whether something was written by a person or AI. Now, in what may seem like a tipping point, the digital marketing firm Graphite recently published a study showing that more than 50% of articles on the web are being generated by artificial intelligence.

It's important to clarify what's meant by 'online content,' the phrase used in the Graphite study, which analyzed over 65,000 randomly selected articles of at least 100 words on the web. These can include anything from peer-reviewed research to promotional copy for miracle supplements. A closer reading of the Graphite study shows that the AI-generated articles consist largely of general-interest writing: news updates, how-to guides, lifestyle posts, reviews and product explainers.

The primary economic purpose of this content is to persuade or inform, not to express originality or creativity. Put differently, AI appears to be most useful when the writing in question is low-stakes and formulaic: the weekend-in-Rome listicle, the standard cover letter, the text produced to market a business. A whole industry of writers -- mostly freelance, including many translators -- has relied on precisely this kind of work, producing blog posts, how-to material, search engine optimization text and social media copy. The rapid adoption of large language models has already displaced many of the gigs that once sustained them.

The dramatic loss of this work points toward another issue raised by the Graphite study: the question of authenticity, not only in identifying who or what produced a text, but also in understanding the value that humans attach to creative activity. How can you distinguish a human-written article from a machine-generated one? And does that ability even matter? Over time, that distinction is likely to grow less significant, particularly as more writing emerges from interactions between humans and AI... 'If you set aside the more apocalyptic scenarios and assume that AI will continue to advance -- perhaps at a slower pace than in the recent past -- it's quite possible that thoughtful, original, human-generated writing will become even more valuable,' writes author Francesco Agnellini, in closing.

'Put another way: The work of writers, journalists and intellectuals will not become superfluous simply because much of the web is no longer written by humans.'

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