Is OpenAI Preparing to Bring Ads to ChatGPT?

'OpenAI is now internally testing 'ads' inside ChatGPT,' reports BleepingComputer:

Up until now, the ChatGPT experience has been completelyfree. While there are premium plans and models, you don't see GPT sell you products or show ads. On the other hand, Google Search has ads that influence your buying behaviour. OpenAI is planning to replicate a similar experience.

As spotted [by software engineer Tibor Blaho] on X.com,ChatGPT Android app 1.2025.329 beta includes new references to an 'ads feature' with 'bazaar content', 'search ad' and 'search ads carousel.'

This move could disrupt the web economy,as what most people don't understand is that GPT likely knows more about users than Google. For example, OpenAI could create personalised ads on ChatGPT that promote products that you really want to buy... The leak suggests that ads will initially be limited to the search experience only, but this may change in the future.

Read more of this story at Slashdot.