AV1 Open Video Codec Now Powers 30% of Netflix Streaming

Netflix says its open AV1 video codec now powers about 30% of all streaming on the platform and is rapidly becoming its primary delivery format thanks to major gains in compression, bandwidth efficiency, HDR support, and film-grain rendering. TVTechnology reports: The blog by Liwei Guo, Zhi Li, Sheldon Radford and Jeff Watts comes at a time when AV2 is on the horizon. The blog revisits Netflix's AV1 journey to date, highlights emerging use cases, and shares adoption trends across the device ecosystem. It noted that since entering the streaming business in 2007, Netflix has primarily relied on H.264/AVC as its streaming format. 'Looking ahead, we are excited about the forthcoming release of AV2, announced by the Alliance for Open Media for the end of 2025,' said the authors. 'AV2 is poised to set a new benchmark for compression efficiency and streaming capabilities, building on the solid foundation laid by AV1. At Netflix, we remain committed to adopting the best open technologies to delight our members around the globe. While AV2 represents the future of streaming, AV1 is very much the present -- serving as the backbone of our platform and powering exceptional entertainment experiences across a vast and ever-expanding ecosystem of devices.'

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