Death in the dollhouse as Microsoft marketing reboots digital soap operas

Can’t take decades more synthetic case studies? Get those digital daggers out
These are hard times, even for the biggest brands. Facing existential crises, emergency board meetings are in full swing at multinationals Contoso, a huge marketing and sales outfit, and Fabrikam, the famous name in online fashion. Both are under threat from usurper Zava, a retailer so dazzlingly disruptive it is both a chain of DIY home improvement shops and flogger of intelligent athletic apparel.…