Video Game Hardware Sales Had a Historically Bad November In the US

U.S. video game hardware spending fell 27% year over year in November to $695 million, according to market analyst company Circana. 'This is the lowest video game hardware spending total for a November month since the $455 million reached during the November 2005 tracking period,' Circana says. Furthermore, only 1.6 million units of hardware were sold in the U.S. in November, which is 'the lowest total for a November month since 1995 (1.4 million).' The Verge reports: The rising costs of consoles probably didn't help. The PlayStation 5 and Xbox Series of consoles both turned five in November, but customers looking to pick up one of the consoles brand new are having to grapple with higher prices following price hikes this year. Those hikes have led to an 'all-time November high' for the average price paid for a new unit of video game hardware of $439, Circana says -- a number that's up 11 percent from 2024. (In November 2019, the average price was $235, according to Circana analyst Mat Piscatella.)

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