AI data transparency shapes shopping behavior

A new survey of over 1,000 US consumers looks at how holiday shopping behavior is impacted by brand management of personal data in AI systems. The study from Relyance AI suggests Americans are entering the gifting season emotionally depleted and digitally exposed, with most planning to shop online. But feeding more personal data into systems during periods of high stress and emotional depletion sets the stage for a fragile purchasing environment. Consumers show concern that companies can’t control personal data once AI enters the workflow. AI data risk is no longer theoretical to shoppers -- it’s shaping purchase decisions and… [Continue Reading]