Adam Mosseri suggests highlighting ‘real media’ rather than AI content on social media

Instagram head Adam Mosseri has ended 2025 in a reflective mood, looking at the social media trends he sees being the hallmarks of the year ahead. Perhaps unsurprisingly, he sees the onslaught of AI continuing, and has some thoughts about what this means and how to handle it. Mosseri makes a couple of statements that are difficult to disagree with: “Deepfakes are getting better and better”, and “AI is generating photographs and videos indistinguishable from captured media”. Interestingly, though, he does not necessarily see this as a problem. He says that the changing face of technology and social media means… [Continue Reading]