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YouTube Can Now Monetize Smaller Creators' Videos All Around the World

dimanche 23 mai 2021, 16:34 , par Slashdot
The Telegraph reports:

Video-sharing platform YouTube has announced changes in its terms of services, which confer the company the right to monetise all content on its platform by placing advertisements along its videos from channels that are not covered by its partner programme. From June onwards, content created by those who have not enrolled for the YouTube partner programme will also run advertisements curated by YouTube.

The creators/uploaders will not earn any revenue from these promotions...

'You grant YouTube the right to monetise your content on the service (and such monetisation may include displaying ads on or within content or charging users a fee for access),' said the updated terms of service. 'This agreement does not entitle you to any payments....' This was already in effect in the U.S. from November last year and will now be extended across other geographies effective from June. According to industry observers, the change in terms of service is motivated by the fast growing revenue channels from YouTube advertisements. For the March quarter of 2021, Alphabet, Google's parent, earned a revenue of $6 billion from YouTube advertising, posting a year on year growth of 49 per cent...

Philipp Schindler, senior vice president and chief business officer, Google explained to the analysts on what is driving such growth... 'Advertisers are using YouTube now to reach the audiences they can't find anywhere else. And remember, more 18-to-49-year-olds are actually watching YouTube than all linear TV combined....' According to official figures, over 2 billion logged in users visit YouTube every month and every day people watch over a billion hours of video on the platform...

'Today there are two models in place - either the subscriber pays or the advertiser pays. It is inevitable that all platforms will follow one or the other and viewers and content creators have to accept that,' said a media and entertainment industry analyst requesting anonymity.

YouTube reminds users that its Terms of Service also 'already state that you cannot collect any information that might identify a person without their permission. While this has always included facial recognition information, the new Terms make that explicitly clear.'

Read more of this story at Slashdot.

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