US FTC Sues Ticket Reseller For Evading Taylor Swift's Eras Tour Ticket Limits

The U.S. Federal Trade Commission sued ticket reseller Key Investment Group for evading purchasing limits to buy up thousands of tickets to live events including Taylor Swift's Eras tour and resell them at a markup, according to a complaint filed in Maryland federal court on Monday. From a report: The Baltimore, Maryland-based company, which operates ticket resale sites including TotalTickets.com, used thousands of Ticketmaster accounts, including fake or purchased accounts, the FTC said.

Ticketmaster faced intense criticism after its botched 2022 sale of tickets to Swift's much-hyped Eras tour, when billions of requests from Swift fans, bots and ticket resellers overwhelmed its website and the company canceled a planned ticket sale to the general public.

For one Swift concert in Las Vegas in March 2023, Key Investment Group and its affiliates used 49 different accounts to purchase 273 tickets and evade a 6-ticket purchase limit, netting more than $119,000 in revenue on resales, the FTC said on Monday. The company made more than $1.2 million reselling 2,280 Swift concert tickets it purchased in 2023, the agency said.

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