Trust in Media at New Low of 28% in US

Americans' confidence in the mass media has edged down to a new low, with just 28% expressing a 'great deal' or 'fair amount' of trust in newspapers, television and radio to report the news fully, accurately and fairly, according to Gallup. From the report: This is down from 31% last year and 40% five years ago. Meanwhile, seven in 10 U.S. adults now say they have 'not very much' confidence (36%) or 'none at all' (34%). When Gallup began measuring trust in the news media in the 1970s, between 68% and 72% of Americans expressed confidence in reporting. However, by the next reading in 1997, public confidence had fallen to 53%. Media trust remained just above 50% until it dropped to 44% in 2004, and it has not risen to the majority level since. The highest reading in the past decade was 45% in 2018, which came just two years after confidence had collapsed amid the divisive 2016 presidential campaign.

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