AI use increases alongside plummeting consumer trust

A new report from Ping Identity finds that 68 percent of consumers are now using AI, up from 41 percent a year ago. But at the same time fewer than one in five (17 percent) say they have ‘full trust’ in the organizations that manage their identity data. The findings of the study, carried out by Talker Research which interviewed 10,500 consumers across 11 countries, show that 75 percent say they are more concerned about personal data security than five years ago. In addition 39 percent cite AI-driven phishing as the modern scam that concerns them most. “Consumer confidence in… [Continue Reading]