Apple Inks $750 Million For US Formula 1 Streaming Coverage

Apple has struck a five-year, $750 million deal to become the exclusive U.S. home for Formula 1 starting in 2026. 'Apple is paying a significant premium over the $90 million per year currently paid by ESPN, whose F1 broadcast deal expires at the end of 2025 after holding the rights in the U.S. since 2018,' notes Variety. From the report: According to Apple, it will deliver the Formula 1 programming with a 'more dynamic and elevated viewing experience,' and both parties expressed optimism that the deal will attract new motorsports fans in America in the years ahead. The company is rebranding the video-streaming service, which launched in 2019 as Apple TV+, to remove the plus sign.

It's another big move by Apple into sports, which also has streaming deals with MLB and Major League Soccer. The F1 agreement and follows Apple's partnership with Formula 1 for original film 'F1 The Movie,' starring Brad Pitt, which raked in $629 million worldwide at the box office this year -- the highest-grossing sports movie of all time and Pitt's highest-grossing feature to date. 'F1 The Movie' will debut on Apple TV on Dec. 12, 2025.

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