Gibson Names B.B. King a "Gibson Legacy Artist" and Launches New, Alpine White B.B. King Lucille ES

Gibson Brands, the world’s most iconic guitar brand, is proud to announce B.B. King as a 'Gibson Legacy Artist' and has launched a new, Alpine White Limited Edition “Lucille” ES. Throughout his 65 years of playing Gibson guitars, B.B. King embodied Gibson’s values of quality, prestige and innovation and brought the indelible sound and style of Gibson guitars to new heights of popularity and recognition worldwide.