Midwest Communications Expands Relationship with Triton Digital to Power Their Podcast Strategy

NEW YORK–(BUSINESS WIRE)–Triton
Digital®, the leading technology provider for the global
audio industry, announced today that Midwest
Communications, a family owned media company with 75 radio stations
in eight states, has expanded their relationship with Triton Digital to
power the creation, monetization, and measurement of its podcast content.


Through this partnership, Midwest will utilize Triton’s integration with
the Omny Studio platform to capture, edit, and distribute podcast
content to their listeners, and Triton’s Podcast Metrics service to
measure their audience. To support their monetization goals, Midwest
will use the Tap Ad Server to dynamically insert highly targeted pre-,
mid-, and post-roll audio ads into their podcast streams, as well as
Triton’s programmatic audio marketplace (a2x®) and audio SSP
(Yield-Op) to make their podcast inventory available to media buyers
worldwide through both open and private marketplace deals.


“Triton has been our streaming choice for many years now, we are
consistently impressed with their team, their technology, and their
reliability,” said Andrew Gille, VP of Digital. “We’re looking forward
to partnering with Triton for our podcasting needs. We trust them to
deliver the same exceptional experience to us for podcasting creation,
monetization, and measurement that we’ve come to expect with their
streaming products. Podcasting is becoming increasingly important to
connecting with our audience and we’re proud to be working with Triton
to increase the distribution and reach that this partnership will
provide.”


“We are pleased to provide Midwest Communications with the technology
and services they need to expand their digital audio strategy to include
podcasting,” said John Rosso, President of Market Development. “We look
forward to supporting the growth of their podcast strategy by providing
them with deeper insight into their aggregate podcast audience, and by
simplifying the creation and distribution of their podcast content
through our comprehensive and powerful podcast solutions.”


About Triton DigitalTriton Digital® is the
global technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton powers the
global online audio industry with Webcast Metrics®, the leading online
audio measurement service. With unparalleled integrity, excellence,
teamwork, and accountability, Triton remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of the
global online industry. Triton Digital is a wholly owned subsidiary of
The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.


About Midwest CommunicationsMidwest Communications is a
family owned media company with 75 radio properties located in the
states of Wisconsin, Michigan, Minnesota, North Dakota, South Dakota,
Indiana, Illinois and Tennessee. Headquartered in Wausau, WI, Midwest
Communications was founded in 1958.


Contacts

Kristin CharronTriton Digital+1 514 448 4037Kristin.charron@tritondigital.com
Andrew
GilleMidwest Communicationsandy.gille@mwcradio.com