PRA Acquires Koncept Events

South Florida Business Events Market Leader Joins PRA in Its Next
Chapter of Growth


CHICAGO–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/ExperienceAnywhere?src=hash” target=”_blank”gt;#ExperienceAnywherelt;/agt;–PRA Business Events, Inc., a leader in the Business Events
industry, with the broadest owned network of offices in the Americas,
has acquired Koncept Events, a sector leader in South Florida, Mexico
and the Caribbean. This strategic move significantly expands PRA’s reach
into this important marketplace.


Koncept Events leadership, Hillary Smith, CMP, CSEP and Angie
Nelson, will continue in leadership roles within the PRA system.
Smith will serve in the newly created role of Executive Creative
Director for the PRA system. Nelson will serve as General Manager of PRA
South Florida.


Founded in 2007, the award-winning Koncept Events team, which will now
operate as PRA South Florida, will continue to specialize in event
design, transportation solutions, entertainment, and a wide variety of
interactive activities and experiences unique to the South Florida,
Caribbean and other adjacent markets. The Koncept Events team has
established strategic relationships with many leading hotels, event
venues, and hundreds of business partners throughout the region in
support of their clients’ critical business objectives.


Koncept Events sets the creative standard for excellence in its
destinations with a well-earned reputation for innovation, leadership,
ingenuity and professionalism. Koncept Events has deep knowledge, and a
tenured and widely-known dedication to the quality of its solutions,
delivered to many of the world’s most respected brands.


Smith commented, “Our team takes enormous pride in the
successful business we have built over the last 12 years, to a strong
position in a highly competitive market space. We have grown and thrived
through ingenuity, tireless persistence for perfection, and dedication
to our craft. As part of the PRA family, we will continue
our devotion to our clients, our partners, and each other, through
one-of-a-kind experiences. As a member of the market-leading PRA family,
we are invigorated by what we can do together to redefine our important
corner of the Business Events industry. We are committed to the growth
strategy well underway at PRA. As part of the PRA family, our amazing
team will now have a stronger support system and a broad footprint to
activate amazing destination experiences anywhere in the world. We are
thrilled about what the future holds for our business with PRA.”


“It continues to be an exciting time at PRA as we expand our team in
a region our clients value,” stated Tony Lorenz, CEO of PRA.
“As a leader in a highly competitive landscape, Koncept Events has
always brought their A-game to our sector of the business events
industry. Koncept Events, now operating as PRA South Florida, delivers
an even stronger solution from our sector in the important Florida
market, and beyond. The team is comprised of leaders who deliver
creative and innovative experiences as an expanding core competency at
PRA.”


Lorenz continued: “We have grown our business over the last
two years through our alignment with the best talent this industry has
to offer. Our team at PRA plays a leading role in our continued path to
re-shape the way in which our sector contributes to the overall Business
Events landscape. We welcome Hillary, Angie and their team to the PRA
family in anticipation of our next exciting chapter ahead – together.”


PRA (pra.com)


Headquartered in Chicago with 27 offices throughout North America, PRA
is a leading business event management firm, creating experiences which
move hearts, minds, and businesses forward. Through its ownership of
events and communication agency One Smooth Stone, PRA offers end-to-end
integrated solutions for event experiences.


PRA blends Passion, Reach and Authenticity to consistently deliver
incomparable experiences that engage participants and exceed business
goals.


PRA’s reach runs deep, delivering value to millions of participants over
nearly 40 years in every major destination across North America and
beyond. For information on our complete portfolio of services, please
visit PRA.com
or email: globalsales@pra.com.
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Contacts

Media Contact:PRAMichelle KennedyM: +1 619.577.2513Michelle.Kennedy@pra.com