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Vislink Technologies Announces Major Global Repositioning of its Brands

mardi 2 avril 2019, 17:39 , par Digital Pro Sound
Company Rebrands to Reflect Forward-Thinking Transformation As a Global Leader in Live Event and Mission-Critical Video Solutions

HACKETTSTOWN,
NJ, APRIL 2, 2019 —
Vislink Technologies, Inc. (Nasdaq:VISL), whose IMT and
Vislink brands are recognized as the global leaders in the
development and distribution of advanced communications solutions, announces
its official global repositioning to the worldwide market. After changing the
name of its corporate entity from xG Technology in late February, Vislink
Technologies is now pleased to inform its clients, suppliers and other
stakeholders that it has united its individual product brands under one single Vislink
Technologies brand entity.

As the key element of the rebranding,
solutions currently marketed under the IMT and Vislink nomenclature, as well as
other legacy products such as Advent, Gigawave, MRC, RFCentral and Nucomm, will
begin to adopt Vislink Technologies brand names. Product availability, service
and support will not be impacted as a result of the rebranding.

With offices in five countries, 137
distribution partners around the world and more than 50 years of innovation bred
into its DNA, Vislink Technologies is a powerhouse of technology, products and
solutions ideally positioned to meet global production needs. Through this rebranding
initiative, the company will respond to current and emerging technology
requirements from its markets, with solutions that embody a clear and
consistent brand personality.

“This
rebranding process is the next logical step in our development, which began
with the merging of the product offerings and operations of Vislink and IMT in
2017,” says Roger Branton, CEO of Vislink
Technologies.
“This marks our evolution into one global company under the name Vislink
Technologies, Inc. and allows us to present a singular, cohesive brand identity
to the markets we serve. It will enable us to communicate with existing and
potential clients in a more unified and seamless manner, while still
maintaining the company’s core values of leadership, integrity, service and
quality.”

In recognition of the refreshed branding, Vislink Technologies has also unveiled an updated visual identity that features its new logo, complete with modernized icon, as well as sub-branding for specialized solution areas, such as Vislink Live Production; Vislink Military and Government; and Vislink Satellite. The company’s new strapline – “At the Heart of the Action” – reflects its commitment to helping customers and audiences become more immersed in the events with which they engage. The company will also be launching a single global Web presence, with enhanced content and improved functionality, at www.vislink.com.

“The adoption of the Vislink Technologies name
reflects that we have completely realigned and refined our overarching business
strategy to one unified operation that enables us to clearly convey the value
of our brand portfolio,” adds John Payne, President and COO of Vislink Technologies. “As the market for on-demand, immersive media
experiences grows, we plan to capitalize on our leadership as a provider of
robust, reliable, turnkey video technologies and connectivity in the toughest
environments to provide innovative solutions for broadcast, live production,
satcom, law enforcement and military customers around the world.”

In support of this announcement, company leadership
will be available to discuss the new branding at the 2019 NAB Show, in the
newly designed Vislink Technologies Booth (C6008).

About Vislink Technologies

Vislink Technologies brands
are recognized as the global
leaders in the design, manufacture and deployment of end-to-end live video
communications solutions. They are trusted suppliers to tier-1 customers in
broadcast/sports/entertainment, and law enforcement/public safety/defense
markets. Their products are recognized for high levels of performance,
reliability, build quality, extended operating ranges and compact form factors.
In the broadcast, sports and entertainment sectors, IMT and Vislink provide high-definition
communication links to reliably capture, transmit and manage live event
footage. In the law enforcement, public safety & defense markets, IMT and
Vislink provide secure video communications and mission-critical solutions to
local, national and international agencies and organizations.

Headquartered in
Hackettstown, New Jersey, Vislink Technologies has over 70 patents and pending
patent applications. The company is a publicly traded and listed on the NASDAQ
Capital Market (Symbol:VISL). For more information, visit www.vislinktechnologies.com.
digitalmedianet.com/vislink-technologies-announces-major-global-repositioning-of-its-brands/
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sam. 23 nov. - 05:42 CET