Prime Image Announces New Strategic Partnership with California Media Engineering

Collaboration Allows Prime Image to Further Develop
Cloud-Based Software Solutions

CHALFONT PA, APRIL 2, 2019 – Prime Image, an industry
leader in video content analysis and
optimization for content owners and distributors,
announces a new strategic partnership with California Media Engineering, Inc. (Cal Media), which designs, manufactures and supports professional audio, video,
and imaging equipment and software. Prime
Image’s  customer base, which relies on
the company’s popular Time Tailor hardware solutions, including the Time Tailor
3500 AP and Digital Media Controller (DMC) products for video time
optimization, will now be able to have products maintained and supported by Cal
Media.

The partnership will officially become
effective on April 1, 2019, where Cal Media will be assuming all responsibility
for product maintenance and support of Prime Image’s hardware solutions, under
a sub-contract arrangement with Prime Image, through December 31, 2019. After
that date, Cal Media will be offering maintenance and support directly to
customers that continue to rely on these proven hardware solutions. Cal Media
will also be offering refurbished equipment, under license from Prime Image,
for those customers needing additional equipment to support their project
requirements.

“This partnership
will allow Prime Image to continue to invest and focus on our software-only and
cloud-based solutionsfor services related to media operational
efficiencies, image analysis and content recognition, and content rating
services,” says Michael Mayfield, CEO, Prime Image. “Prime Image will continue to provide maintenance
and support directly for these software-only solutions.”

Cal Media co-founders Chris Gifford and Keith Schindlerare recognized leaders
in the broadcast industry, having made serious inroads in the field of 24 fps
video conversion by developing such product solutions as the Schindler Imaging
MVP-24, which is used extensively in major feature film and television
production. Cal Media has a reputation for providing excellent customer service and support to the industry for over
20 years. Gifford, former chief hardware architect for Prime Image, is the
original designer of the Time Tailor product series and co-inventor on eight
patents covering Time Tailor technology. Cal Media and its founders were
also instrumental in the creation and development of the Time Tailor 3500 AP
and file-based prototypes.

“We are excited to
partner with Prime Image to service those customers that continue to utilize
these dependable and reliable hardware solutions,” adds Schindler. “This
arrangement allows Cal Media to provide this long-term expert support.”

About Prime
Image

Prime Image, based in Chalfont PA, has been
long recognized as the proven industry leader for video time reduction or
expansion featuring the patented Time Tailor series of solutions. The company is
expanding into the streaming video market by leveraging its patented video
content analysis capabilities to automatically create relevant content metadata
to improve content monetization for our customers and partners while also enabling
viewers to better control their experience. For more information, visit www.primeimage.com.