WorldStage Showcases Next-Generation A/V Technologies at Experiential Marketing Summit in Las Vegas

WorldStage
made a big impact at the recent Experiential Marketing Summit (EMS2019) with
Senior Vice-President Richard Steinau delivering a standing-room-only
presentation to attendees and WorldStage sharing some of its industry-leading
proprietary event technology on the trade show floor.

The world’s
largest conference on experiential marketing, EMS2019 drew some 1,800 attendees
to Caesars Palace, Las Vegas for a slate of keynotes, workshops and technology
showcases.

Steinau led a
Thought Leadership Session on “Next-Gen Technologies That Truly Raise the
Bar…But Not the Budget” – a theme that resonated with both event marketers and
their agencies.  At a time when the
events industry is increasingly challenged by inadequate budgets that are being
devoured by dramatic increases in costs for in-house exclusive services, event
managers and producers were eager to discover how to deliver a “wow” experience
more affordably and quickly.

“People want
technology that elevates the user experience and deepens engagement but doesn’t
cost a fortune or take an inordinate amount of time to set up.  Experiential marketers would rather invest in
the customer experience and avoid high labor bills and the skyrocketing
in-house exclusive services costs,” says Steinau.  “WorldStage is out in front with innovative
technologies we’ve already launched as well as new technologies coming online,
which will give our clients far more bang for their buck.”

Steinau’s
presentation highlighted next-generation LED video display technology,
including lightweight LED tiles being launched this fall that are larger and
easier to work with and require much less time and cost to set up.  Also showcased were WorldStage’s proprietary
products: c3ONE carbon fiber LED tiles with 4K resolution, which offer the
maximum in flexible configuration and dynamic display design, and the i5FLOOR
interactive LED floor system.  Both have
been successfully deployed on many of the industry’s most admired events.

The
presentation also highlighted the advantages of using laser projection for
small and large surfaces citing WorldStage’s support of Bart Kresa’s massive
projection mapping of the Walt Disney Concert Hall and PIX PRODUCTIONS’ mammoth
projection canvas at the annual Adobe MAX conference.  On a smaller scale, laser projectors are a
key component of WorldStage’s innovative Sx3 all-in-one breakout room solution
for smaller meeting rooms.

WorldStage
shared the case study of their proprietary Sx3 systems deployed in May at
ServiceNow’s Knowledge 2019 conference in support of 65 breakout rooms hosting
more than 300 sessions during the three-day event.  The Sx3 system significantly increased
seating capacity in every breakout room due to its small footprint and
eliminated the cluttered tech table at the back of the room thanks to an
integrated equipment package.  Most
impressively, the Sx3 reduced set-up and strike labor hours by as much as 50%
per room due to its uniquely engineered system design.  WorldStage received consistent praise from
the ServiceNow events team for the Sx3’s extremely fast deployment, high
presenter satisfaction and dramatically reduced “trouble calls” throughout the
event.

Steinau
concluded by giving attendees some new things to think about as well: kinetic
projection mapping onto moving objects, polarized projection which appears
hidden until revealed with polarized glasses, animatronic LED videowalls whose
tiles animate to reinforce content, and innovative displays for customized and
immersive content.

“As the room
filled beyond capacity it became clear that attendees were hungry for new
technology that was both impressive and affordable,” Steinau reports. “The
solutions we presented provided the foundation for an extensive number of
thoughtful follow-up conversations. 
Attendees were surprised to hear about innovative technology that’s already
available to help them deliver incredible events and experiences at a
reasonable cost.”

That interest
spilled over to the trade show floor where WorldStage enjoyed “exceptional
booth traffic,” according to David “Duck” Burns, Senior Account Manager based
in the Nashville office.  “Richard’s
amazing presentation drove a lot of interest in our booth – people told me it
was the best presentation they’d seen at the event.”

The WorldStage
booth featured The Cube, an attention-grabbing wall-and-floor combination
composed of perpendicular ROE CB5 LED videowalls and WorldStage’s i5FLOOR.  Guests could step up to an iPad controller
programmed with WorldStage’s proprietary Waltz software and control the
interactivity of the 3D graphic content on the wall and floor.  “The content we created for this immersive
display was incredibly dynamic and demonstrated some unique perspective
effects, which made the display a popular spot for selfies,” says Burns.

Supporting
WorldStage at EMS were Project Manager Kendrick Johnson, LED Head Baxter Keller
and Account Associate Megan Powers.

WorldStage
Inc., the ultimate resource for event engineering, technology and imagination,
continues a thirty-year legacy of providing clients the widest variety of
entertainment technology coupled with conscientious and creative engineering
services. WorldStage provides audio, video and lighting equipment and services
to the event, theatrical, broadcast and brand experience markets nationally and
internationally. For more information visit www.worldstage.com